It's all about Content !
We are on the cusp of the 4th Quarter of 2017 and retailers are about to kick it into high gear. Each year the retail landscape has pushed further and further into an omni-channel world. It is no longer a novelty to purchase online it is the norm, just as it remains the norm to purchase in a store, the worlds of brick & click are now one.
The need for Accurate, Complete, Consistent, Relative and Engaging product content, to support use cases in both physical and digital stores has never been more important. eCommerce websites, mobile applications, in-store kiosks and the multitude of other digital interfaces in a modern retail store, in home devices such as Google Home and even in your car, each and everyone is requires product content to transact.
The quality of this information is all that stands between a product and a consumer, and yet as an industry we continue to struggle to consistently present our customers with information that makes purchasing a product a pleasure.
Everyone I speak to from the largest CP&G companies to the smallest manufactures, Retailers, Industry bodies such as GS1 and GMA, and the ever increasing number of content related companies that are establishing themselves are all trying to solve how we consistently provide consumers with quality information.
The problem is complex, it concerns itself with how to create content, how to publish to where the consumer will engage, how to maintain & retire product content and how to measure and monitor changes.
This blog will focus on the challenges mentioned above and I trust as a community we will discuss the opportunities for improvement.
JP
The need for Accurate, Complete, Consistent, Relative and Engaging product content, to support use cases in both physical and digital stores has never been more important. eCommerce websites, mobile applications, in-store kiosks and the multitude of other digital interfaces in a modern retail store, in home devices such as Google Home and even in your car, each and everyone is requires product content to transact.
The quality of this information is all that stands between a product and a consumer, and yet as an industry we continue to struggle to consistently present our customers with information that makes purchasing a product a pleasure.
Everyone I speak to from the largest CP&G companies to the smallest manufactures, Retailers, Industry bodies such as GS1 and GMA, and the ever increasing number of content related companies that are establishing themselves are all trying to solve how we consistently provide consumers with quality information.
The problem is complex, it concerns itself with how to create content, how to publish to where the consumer will engage, how to maintain & retire product content and how to measure and monitor changes.
This blog will focus on the challenges mentioned above and I trust as a community we will discuss the opportunities for improvement.
JP
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